Our Story

OUR STORY

My name is Jeff and the idea of a clothing line began in 2010, once we learned of our oldest son’s rare diagnosis of Congenital Muscular Dystrophy. My wife, Nicola was forced to quit working to stay home with him, and that meant the loss of an income. Armed with a graphic design degree, a screen-printing background, and motivation to provide for my family…I combined these ingredients and our first clothing brand, Muscle Club Apparel, was born. Before we knew it, we had over 300,000 fans on Facebook, shipping world-wide, with retailers across the globe.

Following the same recipe for success we created Love Bug in the Fall of 2017, which is now retailed in stores across the US. We still push forward with the same passion and with the overall goal to spread as much awareness for Congenital Muscular Dystrophy as we possibly can - one customer at a time. It is our hope that you love this brand as much as we do. Thank you, and God bless.